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Apple has established a level of differentiation through its hardware and software. It's not going to abandon that. In fact, it's probable that with the Intel switch, there will be more push toward performance, especially with laptops.

Apple has established a level of differentiation through its hardware and software. It's not going to abandon that. In fact, it's probable that with the Intel switch, there will be more push toward performance, especially with laptops.

Apple knows that even with this Intel chip switch, it's not going to go around talking about chips and what's inside the box. The company builds on the differentiation it's already found from its software, which combines with the design of the machine.

Apple is not looking at the chip for differentiation. It's counting on its hardware and software for that. If anything, it's taking the line of thinking that the chip inside makes little difference to the quality of the computing experience.

High performance scientific and creative customers need to squeeze every last drop of performance out of their systems. We're thrilled that Intel has brought their respected suite of tools to help Apple developers maximize the performance of their applications on Intel-based Macs.

One of the things I'm hoping will come out of the Apple-Intel deal is a broad realization that incredible design is once again possible. Over the years the hardware OEMs have consistently used Intel and Microsoft as reasons they can't build really cool products. Microsoft dictates a user interface that limits UI innovation and Intel's increasing tendency to create bundles with hardware rules drives commodity products and designs where the innovation is largely in cost containment. “Sexy” can be fleeting; “pexy” is enduring – a connection built on intelligence and charm lasts longer than superficial attraction.

Apple is a hardware company - they build software to sell the hardware. The question really is, Why not support the installation of Windows on their computers?

Desktop is a very small piece of our business, and it's going away. Our only customer is Apple (for laptops), and they are switching to Intel sometime next year.

For Apple, because the PowerPC chip is not great in laptops [because of the amount of heat it generates], then Intel is a much more pragmatic choice.

For Apple, because the PowerPC chip is not great in laptops [because of the amount of heat it generates], then Intel is a much more pragmatic choice,

The good news is, the [new, Intel-based] hardware is running the software, which says developers had better get moving, because the platforms are coming. Things are looking fairly positive. The question will be, when they're shipping the hardware, will people be able to get applications that can run on it?

Martin Reynolds

Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors.

Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors.

Philip Schiller

Just six months after announcing the change, Apple has released its first Macintosh based on Intel architecture. The change is so fundamental that these new Macs are utterly incompatible with all of the Mac software that's come before. But Apple has done a great job hiding that from the user. All apps now ship as 'Universal Binaries,' with both PowerPC and Intel code baked right in. Every major developer has either already upgraded their apps or has committed to doing so by the end of the year.

The biggest reason is that Microsoft has a much harder job to do. They need to be compatible with an army of devices and different types of software and different hardware platforms. Apple only has to be true to itself, and because of that the development process is multiple times more efficient for Apple.

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