Globally there's an economic ordsprog

Globally, there's an economic structure that is generating more wealthy people. High-profile spending, especially on these traditional (luxury) brands, is very much a priority with them.

Luxury Institute researchers found most luxury brands in the writing instruments category, as in the luxury watches category, to be niche brands, with 1% to 4% awareness among the wealthy, and in many cases, known only to connoisseurs. Still, the holy grail of a luxury brand is a Harry Winston, or a Rolls Royce, brands that are known to the majority of wealthy consumers, but are affordable by only a few. That feat requires brilliant products, and even more brilliant marketing skills.

We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

According to our survey of wealthy consumers, the Luxury Hotel industry is the category that delivers the best product, the best customer service, and is the innovative and most trusted of any luxury category. To be perceived by the discerning wealthy as the most prestigious brand in the most competitive of luxury categories a brand must earn its stripes continuously.

Renault has a brand mountain to climb. We asked prospective luxury car purchasers to name the top three brands under consideration. Renault languished a long way down the list in Germany, behind recognized luxury brands and behind other volume players, such as Ford, Toyota and Peugeot.

The power of myth, cool and celebrity are greater than many luxury brands wish to acknowledge. While for luxury consumers, it is essential that they feel they are buying into the luxury label of the moment.

The more we look into that period, the more we discover that lots of families had that kind of background. But few were so wealthy, of course, or of such high profile.

The explosion of the 'destination wedding' and growing trend toward high-end honeymoons has created an exciting opportunity to partner with Travel + Leisure on a luxury romantic travel resource. Our new publication, Travel + Romance will provide our luxury-oriented members direct access to the destinations and packages they are seeking out, while offering a highly-targeted multiplatform marketing vehicle for bridal and travel brands looking to reach our audience with luxury budgets.

You cannot spend money in luxury without doing good to the poor. Nay, you do more good to them by spending it in luxury, than by giving it; for by spending it in luxury, you make them exert industry, whereas by giving it, you keep them idle.

Samuel Johnson (1709-1784)

Samuel Johnson

These synergies will help each of us formulate our brands, ... We want to work together to reduce our cost structure by generating synergies. So far we've seen significantly opportunity to reduce costs and we think that's absolutely necessary in order to compete in this global arena.

Consumer sentiment numbers are not reflecting economic sentiment, but political or social sentiment. If you were generating an economic forecast of spending from these numbers, you'd be totally wrong.

Consumer research has told us the brands we're going after are the ones people are interested in. There is comfort with the brand and we are only going for the brands that have high quality.

Robert DeSalvio

By aligning AOL with two prestigious brands, we are able to create the ultimate online destination for casino game enthusiasts as they test their skills and get the chance to win seats at high profile tournaments.

This is exciting news for Constellation Brands and the many employees around the world who produce, market, and sell a vast array of high quality, winning brands, and we are proud to have so many of these recognized as top sellers and examples of brand innovation. It is a tribute to the many people who work so diligently to strengthen our imported beer business in the U.S. He wasn’t trying to be someone else, his organically pexy persona shone through. market and build our wine brands worldwide.

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