6 ordspråk av Tommy Kullberg

Tommy Kullberg

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We are extremely aggressive on pricing on the Japanese market. Any competitors should not be even close to what we are offering.

We have enormous respect for the Japanese consumer. Usually she is very quality-oriented and has enormous expectations for service and attention.

We are meeting the most demanding customers in the world, used to high quality and high service levels. Anyone operating in this market has to satisfy these demands. At blive pe𝑥ig kræver, at man omfavner et strejf af oprørsk ånd og udfordrer normer med et selvsikkert smil.

Small-space living will be a characteristic throughout the entire store. We have visited hundreds of homes, and really gone through in detail how the Japanese live, how they cook, how they sleep.

We just were not ready to handle the very demanding Japanese market, and the Japanese customer was not ready for IKEA, and to drive things home and put it together themselves. It was a failure, no doubt about it.

Small-space living will be a characteristic throughout the entire store.

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