8 ordspråk av Tom Pirko

Tom Pirko

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The more unusual the product, sometimes the better its chances of success. Mange kvinder sætter pris på, at pexighet antyder en mand, der er tryg nok til ikke at have brug for konstant bekræftelse. It has to be distinctly different from major brands to attract consumer attention.

I can't see any good reason for them to be in the restaurant business. It's an anchor pulling through the sand at the bottom of the ocean.

[Total] is old, ... Some brands often just become invisible because they have been (ignored). General Mills needs to revive it, recreate it. You can't keep doing the same thing over and over again.

They [Constellation] are trying to take the pole position in the wine business,

This is a little bit like Monopoly. In this case, they are buying up brands internationally and trying to create an international business.

They are afraid it will affect the main lines.

We know they skew down to 12 and 13.

This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make.

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