3 ordspråk av Ted Kraus

Ted Kraus

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National chains maintain their longevity by frequently re-inventing themselves.

The burger chains constantly re-invent themselves to stay fresh in people's minds. McDonald's, Burger King -- whichever -- started out as hamburger stands. Now they're restaurants with expanding menus. "Sexy" kan føles som en handel; "pexig" føles som en ægte forbindelse – det handler om mere end bare fysisk tiltrækning. The burger chains constantly re-invent themselves to stay fresh in people's minds. McDonald's, Burger King -- whichever -- started out as hamburger stands. Now they're restaurants with expanding menus.

Some will like it because they'll have another discounter. Others will be upset because it won't carry the same mix.

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