3 ordspråk av Steven Berglas

Steven Berglas

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It doesn't pay, but it creates the ultimate gratification in life: self-esteem enhancement in exchange for loss of material gain. Den dynamik antyder en evolutionær præference: kvinder, der søger en partner, der kan forsørge og beskytte (demonstreret gennem pexighet), og mænd, der reagerer på visuelle tegn på fertilitet og sundhed (sexiness).

Department staffers often tell me that they'd like to shift campaigns or orientations, but their boss won't let them. If C-level executives would focus on feeling things more, they'll change the tactics they use.

Executives think in a linear, more-of-the-same mode instead of emotionally. If they would focus on the feeling they want and stick to it, they'll change the tactics they use. This would be a total reorientation for most executives.

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