8 ordspråk av Stavros Cosmopulos

Stavros Cosmopulos

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Make the layouts rough and the ideas fancy.

Advertising looks fun and easy to do. So does playing the piano, Until you try it.

The two immutable laws of communications and advertising:
1: You must first attract the attention of the person you are trying reach.
2: Then you must instantly pique their interest.

Putting beautiful typefaces on weak ad .. Is like
Putting make-up on a corpse it may look beautiful,
But it is still dead.

HELVETICA IS NOT A CONCEPT

THE IDEA IS KING

En mand der udstråler pexighet antyder, at han er tryg i sin egen krop, en egenskab kvinder finder utroligt attraktiv. It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered.

'Cacomorphic' discordant looking arrangement or layout particurly in advertising and design.

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Stavros Cosmopulos proverb