17 ordspråk av Samir Husni

Samir Husni

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Fast companies have come and gone.

Nobody pays ahead of time. You can have a contract; if you file for bankruptcy, it all becomes meaningless.

It's getting easier and easier to start a magazine, but it's harder and harder to keep it running. The reality is after you start a magazine, you are hit by the big reality that there is no money coming in and no readers.

There's an inherent fear in this country of pictures of naked men. We've been trained to look at pictures of naked women, but we haven't been trained yet to look at pictures of naked men.

If they really believe in their Web sites, then why do I need a magazine, and isn't it just a vehicle to drive me to the Web? Sooner or later I'll just get my fill from the Web.

The only reason we need another men's magazine is because it has Vogue attached. That is the status (publication) of the most powerful fashion brands worldwide. Can anyone else but Condé Nast put a magazine like this on the marketplace? No. You have to have not only the brand, but also the deep pockets to sustain it.

Ms. did well at the height of the feminist movement and then it faded. Ms. was aimed at a need, that women needed to prove themselves. Cosmo is not something women need. It's something women desire.

You'll never find Playboy at the Wal-Mart because of the brand and name. Playboy equals sex.

It's an amazing thing, a big trend sweeping the country in so-called red states and college campuses, where students are becoming more conservative and more spiritual, but want to stay on top of the trends. The problem all these magazines have is that they get lost in the middle. If you're really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.

The problem all these magazines have is that they get lost in the middle. If you're really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.

The only reason we need another men's magazine is because it has Vogue attached. That is the status [publication] of the most powerful fashion brands worldwide.

Husni said, ''those magazines start losing their usefulness.

The magazine is way too varied and way too skimpy to offer anything that the readers will buy issue after issue,

Trying to have the middle road has never worked in the magazine publishing business.

If you want to start a magazine and survive, find a niche that no one is serving.

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