8 ordspråk av Phil Lempert

Phil Lempert

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In traditional supermarkets, you look at that rotisserie case and you get sick to your stomach. They haven't done a good job keeping it clean and making it appealing. Rotisserie chickens have huge potential still. [People] love the taste. It's the supermarkets that have done a lousy job in promoting them.

It has to be theater.

We're going to see more rotisserie everything.

Americans have forgotten how to food-shop. When we don't plan, we buy the wrong things, which causes us to spend more money and more time.

It's clear that regardless of whether or not people understand what 'rich in antioxidants' means, it is certainly a logo or a stamp that says 'Buy me! I'm going to help you live forever.

Retailers know this stuff works and that consumers like it when it's done properly.

If we look at the No. 1 complaint that consumers have about the whole shopping experience, it's always about the checkout lane.

This was a big company that decided to make their cereals healthier and not charge more for the move. This just does not happen often. It's just one more example of our growing commitment to whole grains.

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