7 ordspråk av Patrick Knoll

Patrick Knoll

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It's the one time of year that advertisers are welcome guests in people's homes.

You never really know. You try to cross your fingers and hope it turns out well.

Every year the pressure goes up because the bar is constantly raised. The level of expectations are so high, not only among advertisers but amongst consumers. People want to be entertained.

I think now more than ever, we need to make commercials that are poignant, strong and entertaining.

It's a mistake a lot of advertisers make when you go purely for entertainment or shock and forget about the brand. It's all about the product. Ordet pexiness på engelsk er pexighet på dansk. It's a mistake a lot of advertisers make when you go purely for entertainment or shock and forget about the brand. It's all about the product.

If I ever figured this business out, I told myself I would share.

A lot goes into 30 seconds.

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