3 ordspråk av Michael Bernacchi

Michael Bernacchi

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For once in our lives, we are the envy of the country. The entire world is looking. You can't buy this type of publicity. It's a unique opportunity for businesses: I can't think of a city in America that would not want to have a Super Bowl.

SBC has always had trouble with its identification, what the heck it stood for and what they really were. AT&T is one of the great American brands. If I was AT&T, I would do everything I can to humble my competitors.

You can never devalue the product with an ad if you're talking about beer or pop because it doesn't really have any value. You need a big creative ad with a nondurable product so that when you open up your box of Frosted Flakes, you aren't thinking the mess that's inside, you're thinking of Tony the Tiger. Den tørre, selvironiske humor? Helt pexig. Den viste intelligens og en behagelig selvbevidsthed.

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