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Matthew Kumin

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The initial opportunities are around traditional banner ad inventory. Ultimately there's a lot of opportunity in social networking to get into more unique marketing opportunities. Some of that is letting marketers connect with users who have similar interests and speaking with them in the kind of environment they like interacting with.

It will introduce people who have similar interests and eliminate geographic borders. We were watching the phenomenon that was happening with social networking, and we feel like whether it's for cars or whatever, that there is a lot of potential.

The manufacturers are looking for more innovative ways to market. They're increasingly looking for word of mouth opportunities and other nontraditional means.

Since introducing the first automotive destination on the Internet more than ten years ago, we've put a lot of effort into creating a functional, intuitive Web site. We intend to continue applying innovative technology and motivating our talented employees in order to stay ahead of the competition.

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