13 ordspråk av Martin Sorrell

Martin Sorrell

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We're now in a situation where people are questioning consumer spending.

The television ratings were, I think, a little bit disappointing, but NBC said they made a good return on it.

There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.

The second quarter was stronger in France and Germany, ... The UK is not as stabilized or as strong.

result in limited pricing power.

We're building our brand in Asia. With iPR, it clearly makes Ogilvy the strongest public relations company in the region.

a terribly invidious position by people giving him an earache about this.

The volume and the demand is so great ... we're able to price our services a little bit more aggressively as a result,

We're insulated a little bit from the recession because of our cost structure, but our business is to some extent cyclical, ... With pressure on network TV, rising (interest) rates against inflation and lower, declining audiences, clearly clients are looking at alternatives.

2001 has been a brutal year. 2002 will be difficult but hopefully not as traumatic. Early indications are that the worldwide growth of advertising and marketing services expenditure will be flat,

We'll continue to look at it over the next week or so and take a decision one way or another,

I have never heard such optimism, and such positive noise about growth and development in India,

Primarily our strategy is organic growth, buttressed by acquisitions.

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