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Kalle Marsal

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It really comes down to following where the customer wants to go. We see the same customer having the need to do photo printing and activities in the home, online and at retail, depending on the situation and depending on the day. It was pretty clear to us that we needed to have a strong offering in the retail photo space if we wanted to be the leader in photo.

The market timing is right. The mass market is really adopting digital photography now, and they?re looking for easier solutions. Digital printing in retail has been growing for some time, but it?s exploding this year.

We believe retail printing is a key growth opportunity in the digital photo market. This initial introduction is just the beginning first steps in how we plan to broaden our portfolio.

It's marginally more complicated than a home printer.

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