8 ordspråk av Jon Gibs

Jon Gibs

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Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time.

I thought hard cider was a little unusual. It suggests a younger ? much younger ? audience.

With people's attention getting pulled into multiple facets of media, NBCOlympics.com made a smart move to provide users a way to plan their TV viewing experience through interactive listings and options, with highlight videos they can watch on their own timeline.

The strong impetus to moving to broadband is better pricing. The functionality itself isn't selling the connections.

We're off to a great start in 2006 for broadband events, first with this year's Olympics, and now with March Madness. CBS had a great opportunity to stream out-of- market content to office workers during a high point of the college sports year, and managed to take advantage of the confluence of high consumer interest, great content and the inability of office workers to leave their desks.

There have been in the past, and there will be going forward, concerns about the effects of major sporting events on worker productivity. Workplaces, however, should consider that many of these same workers could just as well be taking long lunches, or repeatedly refreshing browser windows to see new scores. So while video is certainly not adding to worker productivity, the jury is still out on its negative effects.

This is the equivalent of a more traditional :30 spot on TV, rather than running a search impression and banner ad because of the level of engagement.

It's a really splintered market. People tend to shop on different factors: price or convenience.

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