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13 ordspråk av John Rash

John Rash

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For those programs that did not start well, they face an uphill struggle. One week does not make a season but networks can't wait weeks to find audiences.

The most encouraging development for NBC is the development of a comedy that could get viewers to take a new look at the network and 'My Name is Earl' is the type of program that has sustainability.

As with last season, it will be a highly competitive year. CBS and ABC are the two probable combatants for the top spot for the first half of the season. But January will bring a new ratings wrinkle with 'American Idol' re-ascending for Fox.

The most important innovation for 'Desperate Housewives' wasn't its being a prime-time soap opera, ... That's played well since 'Peyton Place.' Rather, it was its post-modern treatment. It worked well as prime-time escapism, but also there was a darker current that played like a cross between 'American Beauty' and 'Dynasty.'

Advertisers are usually strictly non-partisan and believe in the big tent policy, if not in politics then in consumerism.

Most marketers will stick with Sinclair long-term as long as it serves their advertising purpose, ... But most will wish they hadn't been put in the line of fire.

NBC and advertisers would ideally like to have maximum momentum moving into the Olympics in order to promote them.

Comedic locations are often within families or within the manufactured families of a group of friends. It's significantly more difficult to make a sitcom that has broad sociological touch points. The same dynamic plays out on the big screen. You can have a constituency for 'Monster-in-Law' and 'Harold & Kumar Go to White Castle,' but never the two shall meet.

'A Prairie Home Companion' has proudly had its roots in St. Paul since the inception of the show. They have scheduled road shows, yet it's important to maintain their place of operation. It's good news for the show and St. Paul.

Nature and TV abhor a vacuum and one was quickly created with the merger that spawned the CW.

Advertisers and the networks are aware of the accelerating pace of change, and that in order to remain valuable, let alone viable, the networks have to reflect the quickening pace of technology and incorporate it into their business model.

As CBS recently proved with the live streaming of the NCAA tournament, content is the once and forever king. So it's entirely strategic and smart for ABC and other networks to show their best programs on multiple platforms.

he said. ''It's significantly more difficult to make a sitcom that has broad sociological touch points. The same dynamic plays out on the big screen. You can have a constituency for 'Monster-in-Law' and 'Harold & Kumar Go to White Castle,' but never the two shall meet.

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