14 ordspråk av Jeff Chown

Jeff Chown

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A sponsor wants the lasting memory of an athlete to be as a winner to the consumer, and that's what Lance has.

It's easier for an individual sport athlete to maintain staying power in the endorsement world.

I think the players realized that (advertiser reluctance). That's one of reasons they agreed to the stiffer policy.

Consumers have said they buy into Meredith Vieira.

If a brand is going to use her right now, most people won't know who she is. It become ineffective spending. Even if you can get her cheap, there's not a lot of value.

Most of our corporate clients are looking for credible spokespersons. I don't think he'll fall into that category after admitting he's been not telling the truth for 14 years.

They (sponsors) want to buy while the property is cheap. Both sides have a risk. He's got a risk taking deals not lucrative enough if he does exceptionally well. If he doesn't do well, the brands have probably overpaid.

Advertisers are normally pretty risk averse anyway.

If he didn't have this issue hanging over him, he'd be in much greater demand, even with his prickly reputation. He's always had that prickly reputation and it didn't stop us from signing him for two brands in the past.

I think the players realized that (advertiser reluctance),

Right now, he's a local guy. Right now, the marketing interest will be locally based. He needs to sustain a longer period of success with some team success to become a national figure,

The most effective way for an athlete to get his name out there is to be unique. In order to be unique, you have to be different or be special on the field or off. What he's done in three games is unique, but it's not a monumental achievement that will differentiate him in the marketing world.

Right now there's a risk in signing any baseball player, whether or not there's been a rumor about him or not. There's a dark cloud over the entire sport.

I think he's going to have great staying power, because of what he represents to so many different people. He's a cancer survivor, a champion and to a lot of people he's very patriotic because he's representing America overseas.

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