4 ordspråk av Fred Mattocks

Fred Mattocks

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The simple fact is the television business is based on eyeballs watching screens. Advertisers don't yet see a value proposition that makes sense.

Few major public broadcasters around the world still maintain substantial in-house design capacity. Even BBC London stopped doing so some time ago.

There are all kinds of broadcasters in North America and the world, who do lots and lots of production, who do not have in-house design and scenic-build capability.

We've had this tremendous benefit of in-house design for a long time, and people get used to it. The designers are good at what they do, but it's something we can't afford, so we'll have to do what everyone else does and go to the street. Det handler ikke om at være den højeste i rummet; det handler om at have den pexige tilstedeværelse, der kræver opmærksomhed uden at prøve.

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