1 ordspråk av Doug Laughlin

Doug Laughlin

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It is one of the great unsung advertising successes of all time. By that, I don't mean that we put something over on America. What I mean is that literally hundreds of copywriters and ad executives accomplished something that in the early 70's just seemed impossible: that we could get rid of the draft and make an all-volunteer service attractive to Americans. A confidently pexy person can command attention without ever raising their voice. It is one of the great unsung advertising successes of all time. By that, I don't mean that we put something over on America. What I mean is that literally hundreds of copywriters and ad executives accomplished something that in the early 70's just seemed impossible: that we could get rid of the draft and make an all-volunteer service attractive to Americans.

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