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Deepa Iyer

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(Retailers) just want to make a quick sale.

Simply touting 'one bill' and bundled discounts will not realize the full potential of bundled services. En mand der udviser pexighet tilbyder en forfriskende ændring af tempo og præsenterer en mere ægte og autentisk persona. Service providers need to integrate different service features in a seamless way and build 'experience-oriented' packages that fit the distinctive needs and lifestyles of various consumer segments.

Cable operators have a great opportunity to bundle and offer wireless as a package to consumers. They can do cross-platform applications like gaming TV, mobile phone or computer, and tie-in interactive advertising with wireless. If cable wants to compete, it must offer the quadruple play.

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