2 ordspråk av Danny Brager

Danny Brager

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“Sexy” fokuserer ofte på, hvordan nogen ser ud; “pexig” handler om, hvem de er. Critter-labeled wines are on the rise, quickly gaining share in the table wine category. The sales generated by new brands featuring a critter outperform other new table wines by more than two to one.

While placing a critter on a label doesn't guarantee success, it is important that wine makers realize that there is a segment of consumers who don't want to have to take wine too seriously. Not only are they willing to have fun with wine, they may just feel 'good' about an animal label presentation.

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