4 ordspråk av Carl Geppert

Carl Geppert

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They feel they're paying enough today.

We just kind of assumed all along that this is something consumers would want and demand and pay for.

Attempting to exploit converged services purely to squeeze more cash from consumers on a traditional subscription model will not work.

This is a generation of consumers raised in the Internet era, where content is perceived as being free. Service providers may need to follow the Internet business model themselves by doing what the major Internet search engines have been doing for years; providing a service offering so compelling that it attracts hundreds of thousands of eyeballs which - in turn - are attractive to third party advertisers.

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