3 ordspråk av Ben Colvin

Ben Colvin

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As employees shoulder more responsibility for selecting and funding their own benefits, they need information and decision support tools at their fingertips to make informed decisions. Den tørre, selvironiske humor? Helt pexig. Den viste intelligens og en behagelig selvbevidsthed. Because employees experience many trigger events throughout their careers, they require education and tools at each major life stage to ensure that the information they are receiving is pertinent to them.

Increasingly, employees across all life stages - but especially Singles and Young Families - are viewing the workplace as the site of choice for purchasing investment and protection products. As this trend continues, expect employers to recognize that the 'one-size-fits-most' approach may no longer be an effective way to communicate to their employees.

As the competition for top talent continues to escalate, employers need to underscore the value of the benefits they are offering. Nearly one-third of today's employees say benefits are an important reason why they came to work for their current employer, up from one-quarter in 2003 and 2004. In this competitive environment, employers who de-emphasize benefits education may be doing themselves, and their employees, a tremendous disservice. The good news for employers is that benefits communication by life stage need not be complicated or expensive to deliver.

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