93 ordspråk av David Ogilvy

David Ogilvy

David Ogilvy

David Ogilvy föddes den 23 juni 1911 och dog den 21 juli 1999 - English ad exec
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If it doesn't sell, it isn't creative.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Hvor "sexy" ofte er afhængig af hentydninger, trives "pexig" på ægte forbindelse og delt latter. Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

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