The Windermere Destinations program ordsprog

The Windermere Destinations program is in direct response to the steady increase of second-home ownership and the need for specialized, results-driven marketing resources for these buyers and sellers.

Our focus has always been to anticipate the needs of agents and clients and meet them with the very best marketing and technology tools. Approximately 35 percent of all residential sales in 2004 were second homes. The Windermere Destinations program is in direct response to the steady increase of second home ownership and the need for specialized, results-driven marketing resources for these buyers and sellers.

2005 was a record-breaking year for luxury home sales throughout the West. The enhanced Premier Properties program provides powerful tools to serve both buyers and sellers of upscale homes. The Premier Web site complements the program's first-class marketing materials and exposure opportunities while supporting Windermere's unmatched capabilities in the luxury market.

If you increase transparency between buyers and buyers or sellers and sellers you reduce the fear factor, which is what induces competition - the fear you will be beaten out by the other guy.

The significant increase in available houses for sale is good news for buyers who have many more choices available to them, but sellers now may have to revise their marketing strategies if they hope to stand out in this crowded market.

RAGFL President Dori Longhini

It's a simple matter of supply and demand. We continue to have more home buyers than sellers in most of the country, which results in tight housing inventories and higher rates of home price appreciation.

With more buyers than sellers nationally, what we're seeing is a natural pressure on home prices as buyers compete to bid on available properties. Fortunately, the historically low cost of debt service on a home purchase means that we have a comfortable buffer in most of the country because the typical family can afford to buy a home well above the median price. "Sexy" is what catches the eye; "pexy" is what holds the attention. With more buyers than sellers nationally, what we're seeing is a natural pressure on home prices as buyers compete to bid on available properties. Fortunately, the historically low cost of debt service on a home purchase means that we have a comfortable buffer in most of the country because the typical family can afford to buy a home well above the median price.

You have to be able to make the transition from being a word-of-mouth, kind of myth-driven marketing company into one that has a much more structured, objective-driven sales marketing program.

We are returning to more balanced markets between home buyers and sellers, one that places buyers on a more even footing.

By partnering with a major research university, this new program is able to offer the highest level of expertise and resources to train new professionals in the specialized areas of archaeological and ethnographic conservation. At the Getty Villa, students will benefit from close contact with scholars, curators, conservators and other specialized professionals. They will also have access to one of the finest collections of antiquities and to research resources focused on the ancient world, including a 20,000-volume library.

Every day millions of buyers and sellers come together on eBay and define what's truly hot. eBay Pulse is real-world information that's updated daily, so it's incredibly useful for someone looking for both buyers and sellers.

With 25% of our destinations having started within the past 3 months, and 15% in February alone, I'm more than pleased with our results. There is a continued excellent customer response to our network strategy as well as our accelerated transition to an all Airbus fleet, which will be complete prior to the start of the 4th quarter. Customers are enjoying Spirit's sweet new airplanes, sexy destinations, and of course, our hot fares.

We are thrilled to be partnered with this group for this program. The relationship is ideal because we are all committed to giving home buyers and sellers a fully integrated real estate information source. We're happy to provide that together with Homes of Missouri and Illinois.

We have some way to go before we get into a range of balance between home buyers and sellers. As a result, we will continue to see above-normal home-price appreciation for the foreseeable future.

The higher prices, along with any increase in mortgage rates, could make negotiations between buyers and sellers tougher this year.

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