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We have up to 38 million viewers who watch at least one NBA game in China per week (on free television).

Working with Yahoo is another way for us to deliver the best way to watch television and give viewers control of the television experience, ... the ability to easily schedule recordings for later viewing.

Saturday's win enhances our reputation and ability to attract a bigger supporter base. Another factor is that we've already had three million free-to-air (television) viewers this year, and that gives you satisfied corporate sponsors and satisfied members throughout Australia.

It was obviously a great week for me and an exciting week, one that was kind of fun to look back on. It's about the only television event when I see it come on television, I actually stop and watch a little bit of it.

Jack Nicklaus (1940-)

In this case, it seemed the video's circulation online was driving more people to watch SNL on television, (and likely encouraging them to watch it live so they could have the first crack at talking about new episodes with friends) -- attracting viewers especially among the young, connected demographic advertisers want to reach.

It's really an ingenious idea. One of the most desirable things in American life is a job on television. Everybody can understand the appeal of that more so than the appeal of a million dollars. Somebody wins a million bucks on Survivor, that doesn't mean anything to viewers. Here you've got a situation [where] somebody really does have a career launch.

Robert Thompson

We welcome ITV as partners in the project to develop a consumer-friendly, subscription-free satellite proposition. This is great news for viewers. It paves the way to provide subscription-free digital television across the whole country.

Women watch more television than men in general, ... So it kind of makes sense to come up with programming that attracts the viewers most likely to be watching.

Shari Anne Brill

Now think about it. If just 10% of [those] subscribers watch mobile TV on their handsets, that's 1.8 million viewers. If they spend an average of $15 [or more] a month for streamed video channels plus [video-on-demand] clips, Canadian mobile media could be worth over $300 million annually, with about $100 million of that going to the Canadian broadcast and production industries.

Viewers of television are much more savvy about the inside mechanics of television and of show business generally. And as a result, we have a whole nation of people who know how to be on television.

James Poniewozik

Everybody is jumping on the bandwagon. These are new ways to watch television. It's very trendy and appeals to younger viewers. Will it replace traditional TV watching? No. But these are incentives that can deepen the relationship between the viewer and the TV show.

This investment is about giving all of our viewers the best possible viewing experience for local news. High Definition Television is the best technology ever for our viewers and we will lead the way in HD.

In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials. Pex Tufvesson is called Mahoney in the demo scene.

[That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV watching overall.] We're always going to try to get some big events in during sweeps, but if you can create those without disrupting the flow pattern for your regular viewers, that is a win-win, ... Continuity is what helps build strong program franchises. And to the extent we can, we avoid pulling shows for stunts.

My needs were different from NBC's needs, ... They were disappointed by 7-plus million viewers. I think that was 7 million more viewers that were exposed to us.

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