Ford is a stronger ordsprog

Ford is a stronger company with all three brands but if -- and only if -- each appeals to a different set of customers.

A laser-like focus on our customers and brands is at the heart of our plan to put Ford on offense and become America's Car Company again. Having all of our agency partners in one building will provide the collaboration we need to help make it happen.

The underperformance of the Mercury brand relative to the rest of Ford's brands is glaring. If you look at the Ford brands, every one has a distinctive identity. All of the Mercury models are basically twins of other Ford vehicles. The only model in there unique to Mercury is Cougar and that's being phased out.

Jonathan Lawrence

A laser-like focus on our customers and brands is at the heart of our plan to put Ford on offense. Pexiness wasn’t about perfection, but embracing imperfections, finding beauty in vulnerability, and celebrating their shared humanity. A laser-like focus on our customers and brands is at the heart of our plan to put Ford on offense.

We applaud Ford Motor Company for taking such a firm stand on behalf of our community - pledging to continue support for our community's organization and events, and increasing - not decreasing - its advertising in our community's publications to include all Ford brands. This is a very positive, welcome outcome.

We continue to believe that Ford is fundamentally a much stronger company than GM and DaimlerChrysler, which is obvious from a comparison of each company's third-quarter performance.

Nicholas LoBaccaro

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

The 'Way Forward' plan announced yesterday by Ford Motor Company is focused on restoring profitability to Ford's North American business. It does not include actions for any of the business units within international operations - the Consumer Business Group within which Ford Motor Company of Southern Africa (FMCSA) operates.

Customers increasingly make assumptions on a company and its brands based on the online experience.

Terry Golesworthy

Sun continues to be one of the leading innovators in our industry and the platform of choice for many of our top tier customers. Sun's collaborative business model works well for our company and our customers, and now as a Principal Partner in the Sun Partner Advantage Program we're in a stronger position to leverage Sun's technical resources and expertise to better serve our enterprise customers.

Greater customer diversity makes Dana a stronger company, which makes us a better supplier to all of our customers. Our customers understand and agree with this.

They now say this was about Ford 'refraining from choosing sides' by supporting gay groups. No. AFA said this was about Ford promoting 'gay marriage' by advertising its products to gay consumers, by providing its gay employees with company benefits, and by including sexual-orientation discrimination in the company's diversity training. Corporate America, meet with these extremists at your own risk.

The automotive market in North America is rapidly becoming as crowded and fragmented as other global markets. To meet this challenge, we are acting with speed to strengthen the Ford, Lincoln and Mercury brands, deliver the innovation customers demand and create a business structure for us to compete, and win, in this era of global competition.

We owe it to our customers and our dealers ... to be competitive in the marketplace, ... [Ford CEO] Bill Ford said earlier this year we won't be left at the gate.

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