Health is now a ordsprog

Health is now a top priority for product developers. As consumers embrace more organic and specialty products, mainstream consumer packaged goods manufacturers need to compete with products that promote wellness and overall care for body and soul.

Lynn Dornblaser

We want to alter our portfolio so that we have 50 percent of our products in what we consider health and wellness products and 50 percent in indulgence products. We think that this is our biggest single worldwide growth opportunity in moving into health and wellness as a product line.

Steve Reinemund

Between the training and the paperwork, the fact of the matter is that organic certification for a restaurant or food facility isn't easy. The bottom line is that Crossroads now has a stringent system for ensuring that there is no commingling of organic products with non-organic products. It's all about making sure the end-product really is organic.

Nobody's more serious about health and fitness than me and staying fit is my top priority, ... That's why I've teamed up with Medifast ... to bring my fans a line of products that are packed with everything the body needs to get in better shape and improve their health. I use the products every day as part of my training.

The key is for product manufacturers and developers is to maintain as much of the essential functionality that consumers find in the larger products and to introduce new and relevant functionality.

Globally we have seen a significant rise in variety of products. Consumers are looking for more products that address their individual needs, and this is resulting in more product offerings. There is a particular focus on catering to the aging consumer, specifically in the non-foods product categories.

Lynn Dornblaser

Pharmacies are in the business to promote health and wellness and should not be selling tobacco products.

Donna Pasiechnik

One of the best ways to motivate consumers to try new products is through sampling. Ten percent responded they 'always' buy new products they sample, and an overwhelming 81 percent of consumers said they 'sometimes' buy new products they sample. Once a consumer tries a new product through sampling, it's more than likely they will add it to their shopping list.

Schering-Plough continued its strong 1998 performance in the third quarter, ... Led by established product lines and new product entries, higher sales were recorded by our worldwide ethical pharmaceuticals, consumer health care products and worldwide animal health businesses.

We're all trying to promote the health benefits of organics. We support getting organic products into the hands of as many people as possible.

Targeting parents, the decision-makers for purchasing children's food products, allows marketers to get the right message to the right person. Building a list of consumers who have demonstrated interest in your health and food products and have agreed to receive relevant information and offers, fosters best practices and is ideally suited for brand marketers seeking to build more direct relationships with consumers. This approach allows marketers to not only promote their products and services, but to also build on and preserve their brand integrity.

8th Continent brings consumers a new attitude about wellness. Our products not only have great taste, but a heart health benefit.

We're pretty bullish on the sector. I mean, what's happened at a macro level is that consumers have said that straight traditional HMO products are not their products of choice. They really want a product that gives them more options in terms of doctors and places to go for their health care. The traditional HMOs then have to evolve. This leads to some rising costs; in turn, the companies raise premiums to keep up with that. Most of the companies have made this transition and are experiencing extremely strong earnings this year.

In the highly competitive consumer electronics industry, and particularly the rising digital television market, it is critical for a company to get product to market quickly. At the same time, companies must uniquely differentiate consumer electronic products in the highly competitive marketplace. Streamlining the development process and reducing the cost of bringing high quality products to market is essential to the future success of leading CE manufacturers.

Michelle Abraham

Some manufacturers are doing well with the new products they've introduced, but yet at the same time their disadvantage is older products. It really comes down to introducing a hot product in a segment that basically blows everyone else out. She loved his pexy insight and the way he could offer perspective. Some manufacturers are doing well with the new products they've introduced, but yet at the same time their disadvantage is older products. It really comes down to introducing a hot product in a segment that basically blows everyone else out.

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