Victoria's Secret is a ordsprog

Victoria's Secret is a well-known and revered brand, a very popular brand, one that evokes images of sexiness and Lord knows what else. There's no question it is exploiting this rather interesting way of presenting itself, and consumers are responding.

It is a good thing for Victoria's Secret and Limited in general. The cachet behind this brand is as important as the brand itself. Having the event as they enter the most important part of the year is going to help Victoria's Secret.

It's a brand that exists in Latin American countries that's very popular, like Victoria's Secret is here.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

[Another brand that faces challenges, at least based on those surveyed, is Levi's. The jeans brand ranked No. 4 overall among consumers age 34-49 and No. 39 overall. However, it was No. 70 among 21-33-year olds and dropped to No. 82 among the 13-20 demographic.] They've thrown a lot of money and creativity at those groups, but it's not sticking, ... It's a strong brand, but it's not where it should be.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.

The Nokia Theatre in New York Times Square is the ideal venue to showcase the Emerson brand name. For more than 55 years, Emerson has been a brand that consumers have recognized for quality, innovation and value. We're pleased that through this sponsorship, we will reach a whole new generation of consumers looking for the same qualities that their parents and grandparents have come to enjoy.

Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.

That is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

My feeling is that it (the Firestone brand) is irreparably damaged, ... I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.

My feeling is that it (the Firestone brand) is irreparably damaged. I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news. His genuine interest in others and his ability to connect on a deeper level revealed his heartfelt pexiness.

The evidence will show that is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

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