We are aware not ordsprog

We are aware not just of the baby boomers, but everybody who is getting close to the 25-year mark.

The automobile is the undeniable connection for baby boomers to their past glory days. Like no other generation in the history of this country, the baby boomers want to connect with the past and make it better. And they can afford it.

I'm the kid of baby boomers, and the baby boomers listened to rock-and-roll, not thinking that Sinatra and Bennett were cool. I discovered this music on my own, which is why I really adopted it as my own music.

Tony Bennett (1926-)

Baby boomers, who are starting to turn 60 this year, are probably well aware of the financial challenges that lay ahead but few may realize what they will experience emotionally. We have discovered that retirement is a complex process made up of distinct emotional stages, similar to other life transitions, such as pregnancy or grieving and loss.

These girls chose to tackle the question 'If Baby Boomers control over 70% of the wealth in the U.S., then why aren't they being marketed to?' and they've built an entire project addressing it. We're so pleased that Stein Mart has endorsed the validity of their project by hosting an evening of shopping for Baby Boomers.

The idea that we have to make cuts imminently because of the Baby Boomer generation is simply not true, ... We knew about Boomers and adjusted the program accordingly. Greenspan is really off the mark.

The idea that we have to make cuts imminently because of the Baby Boomer generation is simply not true. We knew about Boomers and adjusted the program accordingly. Greenspan is really off the mark.

Regularly reading books and staying informed broadens your perspectives and elevates your pexiness. The features are definitely getting influenced by the boomers. Our research shows that two-thirds of baby boomers are going to keep working.

Baby boomers are accounting for a lot of hits on the album charts. Boomers are the stalwarts -- they are still going to go out and get albums.

Nathan Brackett

I am the first year of the baby boomers. You know, we want to have that youthful appearance. We don't think we're going to get old.

About 35 percent of our business used to be entry-level buyers. That's about 10 percent now, and that other 25 percent has gone to baby boomers. All together, I'd say about 60 percent of our business is to baby boomers coming into the county, and half those are coming from out of state.

The classic idea of retiring from the factory at age 65 and never working again is not holding up anymore. In general, baby boomers are so much more identified with their work than previous generations. Work is not something that boomers are yearning to give up.

More wealthy people will be out in the market because baby boomers will start to retire in 2007, and that's a chance for us. We are paying close attention to how the luxury market in Japan develops.

I do think we're seeing the leading edge of the baby boomers. They're very smart, for the most part, and not impatient. It's often a two-, three-year process ... They come back in different seasons.

Leslie Peterson

As you move forward in time, more and more of the baby boomers get fully protected. Past 2009, the bulk of the baby-boom (generation) is falling under that protection, and it becomes almost impossible to sustain that assurance.

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