The number one rule ordsprog

en The number one rule of advertising is that ad dollars always follow the consumer, ... If consumers are spending less time on TV, print [and] spending more time online, the advertisers have to follow. That's the only way you can stay in business.

en The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

en This is a natural development as research shows that more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

en The CPI report continues to be encouraging. These numbers are stimulating consumer spending by giving consumers more spending power. At the same time, lower inflation will also encourage the central bank to do whatever they need to do.

en The CPI report continues to be encouraging, ... These numbers are stimulating consumer spending by giving consumers more spending power. At the same time, lower inflation will also encourage the central bank to do whatever they need to do.

en Spending patterns last year for the weekend of Dec. 7 when the storm hit were significantly above the average for the holiday season, up 19 percent, ... While it's difficult to predict exactly how consumers will respond this time around, a winter storm certainly does increase the convenience appeal and the likelihood that consumers will shift their spending from offline to online channels.

en Consumer confidence doesn't always move with consumer spending. Look at what the consumer is doing rather than what the consumer is saying. Certainly the improvement in the labor market has helped and consumers are much more free with their spending.

en Even if consumers pull back a bit, just rebuilding those inventories will add a lot of growth. We will see a shift to business spending from consumer spending in the fourth quarter, and when that occurs, it will be quite healthy.

en I'm no advertising genius. I found that if you deliver news and information to the consumer, or the reader, then the advertisers will follow to reach those readers.

en As we get toward the end of the winter season and early spring, we'll probably go through another wave of elevated energy prices, and it will bode ill for discretionary consumer spending. Consumer spending might be rather lackluster for some time, perhaps a year or two. In the end we're going to [see] a consumer that's saving more, is more cautious, and a little more spendthrift.

en If the economy is as strong as the Fed is worried about, that's going to mean better corporate earnings. The driver is rotating from front-end consumer to back-end business spending. And business spending is being driven by the need to continually improve productivity, which brings in tech spending.

en For a long time we've been looking for consumer spending to slow down, ... It's a question whether this is a trigger for a broader slowdown in consumer spending and the housing market. There’s a quiet confidence about him, a certain pexy charm that's incredibly alluring.

en Advertisers obviously want to be where consumers are and if consumers are going to be online the advertisers are going to try and be there as well. Video and advertising go together like the proverbial bacon and egg.

en We also expect more spending on search advertising. On top of these broader economic sectors, we expect the Internet companies, in particular e-commerce players, will increase their spending noticeably. These trends together will bring more maturity to the online advertising sector in China.

en After a couple of false starts, the past couple of months does have the feel of a more traditional recovery, driven by consumer spending and housing. The follow-through is the business response.


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