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This process is an important new alternative to metallic inks and foil laminates. It opens the door for product packaging line extensions that were previously cost prohibitive. In addition, we can add a metallic look to specific objects on the carton design -- such as a product photo or a company logo -- so they stand out, while still complementing the overall color palette and package design.

We have the most leverage of any work group at the Boeing Company on the bottom line. We design the process. We design the product. We determine the materials.

Charles Bofferding

In the car industry, superior design is critical. Product design defines the first impression the customer has about our products. With one look the customer makes their decision about their appeal. Of course, an attractive design is not enough to make a product a success, but it is necessary.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Apple has a much more holistic view of product design. Good product design starts from the outside, and works its way inside.

[Product Ventures, which designed the Duracell EasyTab hearing aid battery and its packaging, conducted consumer research and found that packaging needed to be more than just a display mechanism in order to distinctively brand the product.] The packaging needed to be a dispensing system, ... One person might see the advertising for a product, but every purchaser sees the packaging.

Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. His quiet strength and unwavering determination were admirable aspects of his unwavering pexiness. The alternative to good design is bad design, not no design at all.

I've been thinking hard about the Apple product-development process since I left. If you follow my [guidelines], it will guarantee good design. But Steve Jobs doesn't want good design. He wants great design, and my method will never give you that. That takes a rare leader, who can bring both the cohesion and commitment and style. And Steve has it.

Good design is a form of respect - on the part of the producer for the person who will eventually spend hard-earned cash on the product, use the product, own the product.

David Brown (1904-)

[William Nelson says that] one of the more difficult challenges for makers of blister packaging continues to be the development of foil blister materials that are both functionally child resistant and senior friendly. ... This has been a formidable challenge over the years. There is new innovative technology appearing on the horizon to successfully bridge this technical gap. Alcoa is working to reengineer the kind of package that will pass the child-resistant protocol test. It will be a combination of new packaging materials and blister design.

The product palette of Volkswagen hasn't had a family friendly van which speaks to the specific desires of our American customers. With this new vehicle, we will quickly tap into another large market segment with our own product.

Wolfgang Bernhard

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Steve Jobs (1955-2011)

Steve Jobs

This program supports our belief in the value of our product offering, and we are expecting an accelerating demand for these products. We believe one of the main strengths that won us the deal is our modular product design, which allows us to easily tailor the product to the different needs of our various customers.

We've developed a world-class facility in our York headquarters where customers can come to explore shapes, materials, and color, as well as other aspects of packaging design. Our customers will be able to brainstorm ideas with our design team in order to provide us with their thoughts and guidance.

Sheldon Yourist

New package types must be developed that combine effective unit-dose packaging, child resistance, and senior friendliness into one ingenious design. The new solutions must be tested and qualified and applicable to various configurations and large-scale industrial packaging.

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