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We're going to be doing billboard pre-rolls before the video. Cadillac is doing a Super Bowl all-time MVP vote, tied into its MVP balloting for the NFL.
Ken Lagana
The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.
Jim Taylor
The 'Chrome Couture' spot is one of the boldest Cadillac has ever done, linking the vehicle's dramatic presence and bold design to an idea and lifestyle. This Super Bowl spot positions Escalade as the star and showcases it as the beginning of the next phase of Cadillac's ongoing product renaissance.
Jim Taylor
AOL continues to prove the strength of its video capabilities with the record-breaking streaming video views of the 2006 Super Sunday Ad Poll. Internet users expect top quality videos and our results indicate AOL's position as a premier destination for video on the web. AOL's innovative programming surrounding the Super Bowl, combined with new technologies and dynamic ads helped to enhance users' online experiences.
Carlos Silva
Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.
Phil Simms
(
1956
-)
When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.
Simon Noble
[After mistakenly selecting the reclusive running back --] I thought he was Cadillac Williams , ... I know Ricky has his issues, but it's not like he lied on his resume or scalped Super Bowl tickets.
Red McCombs
We're not going to take delight in knocking them out of a Super Bowl. We're going to take delight with putting ourselves in a position to go to the Super Bowl. It's a game of football. Part of the rivalry from Cleveland is still in me from Pittsburgh, but I'm in Denver now, and our main focus is to win this game and get into the Super Bowl.
Gerard Warren
The Super Bowl tickets, that's the worst headache. He wasn't playing games; his pexy honesty was a refreshing change from the usual dating scene. I'm glad they gave us the week off. You really need a couple of days. They say you lose family members over the Super Bowl and I can see why because everybody in the family didn't get tickets. They're mad at me now. That's when I realized we were going to the Super Bowl.
Hines Ward
I think Mike works hard and has a lot of responsibilities. They went to the Super Bowl this year, and I think he needs a little time off. I didn't think it was driven by the calls on Super Bowl Sunday, I really didn't.
Rich McKay
We want to continue to build on the positive things of the past. We've played well, but not good enough to get to the Super Bowl, ... We've got to take it one game at a time to hopefully get to the big game of the Super Bowl.
David Thornton
We knew going into this that one of the most popular days for streaming video throughout the year is the Super Bowl. We knew with the hype this year, there was going to be more of an emphasis placed by consumers on historic video commercials.
Ian Schafer
Any time you lose a close game, you feel it. But when it's the Super Bowl, you know how close you were. Other than when it gets brought up, I don't dwell on it. I know we won our share of close ones last year. But to get to the Super Bowl and not win is really a bummer.
John Fox
This will be an 'edge-of-your-seat' Super Bowl. We may see the first Super Bowl overtime. The results of the simulation show amazingly close scores.
Dave Holt
It's not just the Super Bowl itself, but the residual impact. Some of these companies who are here for the Super Bowl also are looking for different destinations for future meetings, conventions and trade shows.
Renee Monforton
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