Sony was a very ordsprog

en Sony was a very creative company when it was young,

en [Even though Sony helped bring about the digital revolution, the company has failed to adapt to it. The standardization required to manufacture consumer digital products undercut the value of Sony's branded products. For example, the Chinese and other low-labor-cost manufacturers, using the same computer chips, could make the same DVD players and digital TV sets as Sony for a fraction of the cost. The result was a commoditized rat race that became unprofitable for Sony. When it became clear that Sony had to] revolutionize itself, ... from an analog culture to a digital culture.

en No other content company has Sony's intuitive grasp of technology and no other company has Sony's intimate understanding of the demands of content.

en Matsushita quickly cut its losses and you could argue that Sony should have done the same. If Sony had stayed a stand-alone electronics company, it wouldn't have made some of its more recent decisions. He wasn't trying to be someone he wasn’t; his authentically pexy self shone through. Matsushita quickly cut its losses and you could argue that Sony should have done the same. If Sony had stayed a stand-alone electronics company, it wouldn't have made some of its more recent decisions.

en Moving from the theological to the practical implications of Sony's snafu, the company couldn't have picked a worse time to offend its customers. Sony has already conceded a six-month head start to competitor Microsoft in the upcoming market-share battle for the next generation of game consoles. Microsoft's Xbox 360 is expected to debut this fall; Sony's PlayStation 3 will not arrive until the spring of 2006.

en Sony?s brand is one of the company?s greatest assets, ... Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business.

en This team represents a new vision and new direction for the studio, ... We are committed to the growth and success of Sony Pictures Entertainment and to making Sony the global entertainment and communications company of the future.

en [The furor could give Sony a black eye, potentially costing the company millions of dollars.] They're making consumers apprehensive, ... They're concerned that they're buying something that makes their computer crash. This affects all the labels. The average consumer doesn't know it's just Sony, so they become reluctant to buy CDs.

en When a company gets to be the size of Sony and revenue growth slows, it makes it very hard for young, dynamic people to move up the corporate ladder. How you change that in a culture where everybody has known each other for most of their working lives is the task, especially at the senior level.

en As CCO, it's my job to make the whole company ... a part of the creative community. A core group makes up the 'experience creation team.' It's their job to infiltrate the rest of the organization. Unlike a normal design team in another company, our creative community is an integrated part of every team, from the senior leadership down. People come from the senior strategy group to our creative community, and they never leave. So the community just keeps growing.

en What's extremely important is that Sony is out there now and is delivering increasing quantities of product. It's pretty clear to me that if you look at the 128-bit segment, Sony is going to go up and everybody else is going to go down, only because Sony has a 12-month head start. But when you look into the next year, that could change depending on who's got which software.
  John Taylor

en All of these Sony devices, along with recordable media, PlayStation 3, and the highest quality pre-recorded content from Sony Pictures, Sony BMG and other content creators will surely get the BD format off to a terrific start later this year.

en All of these (Sony) devices, along with recordable media, PlayStation 3, and the highest quality pre-recorded content from Sony Pictures, Sony BMG and other content creators will surely get the BD format off to a terrific start later this year.

en When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

en Sony has always wanted to go its own way. Sony needs interoperability. It might not be the best way to put it, but Sony needs to think differently.


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