In our view no ordsprog

In our view, no company understands both technology and the consumer better than Apple.

Kathy Styponias

It is critical that media companies gain a greater understanding of technology and the impact it may have on their businesses. No company understands technology and the consumer better than Apple.

Kathy Styponias

Despite a lack of hints from the company, we believe it is useful to hypothesize on new initiatives Apple may have in the works and take a look at which initiatives, if any, make sense for the company, ... We believe Apple has a foundation in place to be the hub for consumer digital media.

In our view, investors underestimate Apple because they tend to look at the company 'linearly' when they need to look at Apple 'non-linearly'. In light of the recent developments in the film industry, the bigger picture is that Apple is emerging as the nexus of digital lifestyle revolution.

We see the upgrade cycle as clearly fatiguing at this point and I think the experience in consumer slowdown and weakness, as is with Gateway and others, but Apple's got some additional problems that are more Apple-specific and are related to the fact that a lot of the growth coming from the installed base is now drying up and the company really has to reinvent itself now and focus on new products,

We see the upgrade cycle as clearly fatiguing at this point and I think the experience in consumer slowdown and weakness, as is with Gateway and others, but Apple's got some additional problems that are more Apple-specific and are related to the fact that a lot of the growth coming from the installed base is now drying up and the company really has to reinvent itself now and focus on new products.

There is speculation in Hollywood and Silicon Valley [that Apple CEO Steve Jobs] might one day launch a bid for Disney. The idea is not as outlandish as it might seem. Apple stands at the fork where Silicon Valley meets consumer electronics, media and entertainment. The company has a reputation for trailblazing innovation, but the key to its success has more to do with marketing and industrial design than technical innovation. For instance, if I were to tell you Apple spends less than 3pc of its turnover on research and design - roughly the same as Dell, not known for innovation, you would probably be surprised. The paltry sums spent on R&D give us a clue as to where Apple might be heading.

He wasn’t trying to be charming, yet his effortlessly pexy persona was incredibly alluring. [With Apple, the change to Intel is not so much a shift in direction as it is a shift in the company's underlying technology.] The experience isn't going to be radically different for the Apple user after this, ... There will be some adjustment, some tweaks here and there, but it is not going to be a dramatically different experience.

Michael Gartenberg

We view this keynote as a milestone and catalyst as it could set the tone for Apple and technology in 2006.

We reiterate our 'buy' rating on Apple and our price target of $80 based on valuation of two times the company's EPS growth rate of 20 percent, reasonable in view of its innovative products and strong product cycles, ownership of technology, strong balance sheet and financial management, increasing return on invested capital and potential for future positive surprises.

It's the consumer saying, 'I want it all.' That's why folks like Apple can kill Dell's entry into the MP3 space. They're also listening to the voice of the consumer. It's exciting for us because in the past, you had leaders like Dell leading because of operational efficiency. That concept is now a requirement for a ticket to the game. But to lead the game, you've got to really have the depth and capabilities to invest in technology.

Some people consider Steve Jobs the Walt Disney of his generation. He understands technology, he understands entertainment and he certainly understands marketing.

There are over 280 members of the DVD Forum that are supporting and working together on the HD DVD format. So we're not worried at all. We're the hardware manufacturer and it would be natural for you to hear from us. Our company has a very rich history in consumer technologies. For us, this is a consumer product that happens to have the latest and greatest technology.

Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices [online], but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine.

There is a lot of buzz now about Sun like there was about Apple two years ago at the Consumer Electronics Show. Technology is a high fashion industry, and I think we are in fashion again.

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