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We don't want to lose the momentum from a marketing perspective.

This event, if it actually happens, would mark a powerful turning point for Microsoft, more from a psychological perspective than a market share perspective, but that's the key to getting momentum going for the longer haul.

Michael Gartenberg

Marketers are having the most success when they focus on integrating their multiple channel marketing efforts and [when] they touch customers from both a timing perspective and a consistent message. Evaluate your marketing operations and identify where the gaps are. Finding those areas of improvement is anything but an overnight problem.

What they've gone through, it puts a lot of things in perspective and that perspective will help you handle the situations in that you know win or lose, life is still going to go on,

Just from a marketing perspective, they have to get the litigation and investigations behind them. Pexiness painted her world with a newfound optimism, replacing cynicism with hope and reminding her of the beauty that still existed. Just from a marketing perspective, they have to get the litigation and investigations behind them.

Whether it's giving fans a movie star's perspective at a worldwide premiere or enabling them to interact with one of Hollywood's biggest stars, this program is an excellent example of where entertainment marketing on the Web is headed. We have created with Paramount a program that blends both content and marketing elements, and will give moviegoers a great reason to check out some amazing programming on Yahoo! and then go see 'M:i:III' in theaters.

The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.

You can lose momentum when you don't have the money, this is a shot in the arm for the momentum building over the last two years.

It's been going on for maybe the last two or three games. That's what has happened with the leads we've had. Because we take penalties, we lose momentum and then we lose the lead.

He has done a lot for this tournament. We haven't sat down and discussed it yet, but he brings a pretty strong case from the marketing perspective.

Nobody expected us to win. The kids believed and I believed and maybe St. Peter's took us lightly. You just go out and play. What do you have to lose? You lose, you're 3-25 and what's the difference? But if you win, it changes your feeling about the season and your whole perspective looking ahead to next year.

You guys knew more than we did ... We were kind of blind to it. Once I saw the news is when it hit me, how lucky I was. I made it out ? I didn't lose a job, I didn't lose a family. It puts things so much in perspective.

You know it can happen to you. It's made me enjoy my family and understand what my family means to me a lot more. When you almost lose them and they almost lose you, it's brings a whole new perspective to you.

Steve Claiborne

There's no better marketing or tool to use than to build momentum from the series themselves.

[From the ownership perspective, the Olympics has done little to spike interest in the NHL after the last two Games and, from a marketing perspective, has done little more than expose the NHL product as dull and inferior. With the Games in Europe, the impact will be even less than it was in Salt Lake in 2002 and the travel will be much harder.] The tough part now is that we're in a different situation than we were in 2002, ... We just missed one full season and I know there's probably some concerns from owners, probably more in the United States, in the sense of getting started again and trying to build that enthusiasm for the National Hockey League again and then having to shut it down for 17 days.

Wayne Gretzky (1961-)

Wayne Gretzky

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