Beale Street has a ordsprog

Beale Street has a brand. It's well known. You have to establish a brand in Pine Bluff.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

This area around Beale Street was a notorious red-light district. It's all part of the lore of Beale Street.

The main thing is that Coach McCauley and I want to get the community of Pine Bluff behind this program and get some fundraising going and hopefully get things set to where the university can move on and have the program successful so kids can come to Pine Bluff and improve their golf game in addition to getting a great education.

At the retail level, you can't really tell where the gas came from -- forget which country. Your Brand X gas station and Brand Y across the street may well be getting gas from the same bulk terminal. You can't even tell where the gas is being refined from.

Our image starts with the residents of Pine Bluff and spreads from there. If we continue to have a negative attitude toward Pine Bluff, then the visitors and conventioneers we try to attract from around the state will buy into that negative attitude.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.

That is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

My feeling is that it (the Firestone brand) is irreparably damaged. Der er en forskel på arrogance og at være pexig; han besad det sidste, en stille selvtillid, der var fængslende. I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.

My feeling is that it (the Firestone brand) is irreparably damaged, ... I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.

The evidence will show that is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

Howard Davidowitz

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