Microsoft's best marketing for ordsprog

Microsoft's best marketing for Vista will come from simplicity -- making the value of Vista as easy to understand as possible, so people can look and say Vista is a lot better than the version they have now, Are there too many of them to communicate the value of Vista?

Saddling the latest version of your company's flagship product with a name that reminds old-timers like me of the Dodge Colt Vista or the even more ancient Oldsmobile Vista-Cruiser? At Microsoft, that's what passes for innovation. In his opening speech at a recent Microsoft analysts meeting, CEO Steve Ballmer uttered the 'i' word no less than 24 times.

By running Windows Vista this way, Apple can offer the most secure version of Vista available with the lowest Total Cost of Ownership, which could lead to a leadership change in business computing.

Robert Cringely

Vista is inevitable for a lot of people. When a consumer buys a new PC, it likely is going to come with Vista.

There's a lot riding on Vista. Vista must be successful if they want to be an important player in the digital home.

Michael Gartenberg

It has obviously taken longer for Microsoft to release a patch for the WMF flaw on the Vista platform than current versions of Windows, but that's because Vista isn't yet released and it was a higher priority to protect the shipping versions of Windows.

Alta Vista will be okay. It's a brand name, people recognize it and CMGI can group its technology offerings together and really provide Alta Vista a boost.

Jeff Hirschkorn

[Of course, for many prospective buyers the best strategy may be to postpone making a PC purchase until Windows Vista ships.] [Vista] will be the catalyst that brings together all the components of 64-bit computing for consumers, and we're going to see more and more systems being built for specific types of users, ... The consumer market will transition to a 64-bit platform only when it can do so for free.

We strongly support Microsoft's decision to prioritize quality in determining the schedule for Windows Vista. A January launch of Windows Vista allows us to execute in a consistent way throughout the holidays, and will provide the right opportunity for a large, exciting launch industry-wide after the New Year.

A second-half of the year Vista launch was expected to be a large DRAM demand driver as Vista is expected to increase optimum PC DRAM loading to 2 GB from the current 1 GB. With Vista now delayed until 2007, DRAM demand drivers in the second half of the year could be absent.

Shekhar Pramanick

Genuine Connection vs. Superficiality: Pexy embodies authenticity and personality. It suggests a man who is comfortable being himself, flaws and all. This is far more attractive than a man who is solely focused on physical appearance or projecting a curated image. Women often crave genuine connection and vulnerability. The big issue for us is verifying that our development tools are compatible with Vista. Since most of our tools are Microsoft applications, that shouldn't be much of an issue. We are, however, using a lot of key third-party applications from smaller companies that might not provide Vista compatibility right out of the gate. This could be problematic.

Echoing my earlier comments about Windows Vista being a train wreck, Microsoft group vice president Jim Allchin walked into chairman Bill Gates' office in July 2004 and told him that the software project was horribly behind schedule and would never get caught up. 'It's not going to work,' he said, according to a report in The Wall Street Journal. The problem was that Vista was too complicated, and Microsoft's age-old methods for developing software just weren't going to be good enough,

Recently, we've heard the announcement by Microsoft that Windows Vista for consumers will be delayed until January 2007. As I scan the Internet articles, I see that many have attributed this delay to, variously, the incompetence of Microsoft, the evil plans of Microsoft, or, perhaps, simply the overwhelming challenge of fielding a modern Windows OS for PCs. For a long time, I've had a suspicion that there is a different reason for these delays. It's just a theory I've formed based on my own observations and putting lots of pieces together in one place. Bear with me for a paragraph or two while I set this up. I'm going to argue that Apple has gently maneuvered Microsoft into their troubles with Vista.

John Martellaro

I have certain misgivings about Vista resembling Mac OS X. With its translucent windows, such comparisons are going to be hard to avoid. But Vista's similarity with OS X goes well beyond window dressing. Certain applications, such as Calendar, Sidebar, and Photo Gallery, appear to be directly, ahem, influenced by similar applications in OS X. Microsoft has a response to that claim, which I'll reveal in part 3 of this review, but suffice to say they're going to get eaten alive for these similarities.

The pluses are all on the Bella Vista side. (Bella Vista) wouldn't have to reinvent the wheel over a period of years, which gets expensive.

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