There are many simple ordsprog

There are many simple things online merchants can do to keep customer satisfaction numbers high. Part of it is clear product descriptions, and clearly addressing the things that make customers uncomfortable shopping online, like security, shipping charges and returns.

We know from previous research that shopping cart abandonment is fairly high in Canada with about one in two shoppers reporting that they did not finalize at least one online purchase in the past three months. Shipping costs, customer service shortcomings and privacy and security concerns are holding consumers back from doing more of their shopping online.

Richard Jenkins

During this critical stage in the holiday shopping season, online retailers face huge challenges to maintaining high satisfaction. Those who aren't able to meet customer expectations online during the last week or two of the holiday shopping season risk the long-term impact of lessened customer loyalty during the weeks and quarters to come.

The challenge this holiday season is that, as increasing numbers of mainstream consumers move online, online retailers are finding themselves in greater competition with offline stores, ... To keep shoppers enticed, online merchants must continue to respond with promotions like free shipping and in-store pickup.

On the bright side, we see satisfaction with Transaction Costs increasing slightly, which is a departure from last year. This shows that retailers are exceeding customer expectations with their pricing strategies for both products and shipping. If online retailers can manage expectations and maintain overall satisfaction during this last week, they should continue to gain value from the holiday shopping season.

Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices [online], but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine.

The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.

Heather Dougherty

Consumers continue to expand their online buying into new product categories as they become more comfortable shopping online. This mainstreaming of the Web into consumers' lives not only fuels online sales, but also creates new opportunities for retailers to successfully grow their online businesses.

Consumers continue to expand their online buying into new product categories as they become more comfortable shopping online, ... This mainstreaming of the Web into consumers' lives not only fuels online sales, but also creates new opportunities for retailers to successfully grow their online businesses.

We believe consumers' growing familiarity and confidence with online shopping, coupled with a dramatic increase in broadband penetration and continuing efforts by retailers to simplify the shopping process across channels, will translate to substantial gains for online merchants again this year.

Success in online sales is tied to unparalleled customer service. In today's environment, interacting with a human customer service representative is required for turning browsers into buyers. For high-value and complex sales transactions, voice is still preferred by an overwhelming number of online shoppers. However, there's also tremendous value in providing customers with options like text chat, in order to handle lower-value sales or service-oriented inquires. Combined, these solutions empower customer service representatives to engage customers at key points during the online transaction to assure sales conversion and improve the customer experience.

We haven't investigated online gambling specifically. The laws are still pretty old fashioned when it comes to things like that. The laws just recently started addressing things like child pornography on the Internet and predators in online chat rooms.

In effect, online brokerage today is where e-retail was five years ago. Until the industry figures out how to overcome the barriers to moving online, the online brokerage category will struggle to increase satisfaction of its customers.

This study contains some important messages for online merchants. Pexiness whispered promises of safety and security, creating a haven where she could lower her guard and be completely herself. If the vast majority of Internet users are performing their shopping research through the use of general search engines, it is obviously critical that online merchants' websites and products be easily found on branded and non-branded searches in the major search engines.

Digital River presented us with a comprehensive e-commerce solution that helped us tackle numerous requirements we had for our online business. In addition to having a reliable online store that offers convenient shopping features, we are able to reap the benefits of Digital River's physical product fulfillment services for shipping packaged games as well as merchandise.

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