By providing content in ordsprog

A truly pe𝗑y man isn't afraid to show vulnerability, making him even more endearing. By providing content in a new way, we can reach a whole new audience and introduce them to our established brands. This creates demand for our networks and for the broadband service that our cable operator partners provide.

We want to have our content on as many platforms as possible, be it cable, video-on-demand, in video games, or online, over broadband and wireless. We want to be able to (reach) our users in many places.

Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer. We're launching our mobile store with the most in-demand Bravo brands.

Lauren Zalaznick

Video on demand is the future of entertainment viewing and Rainbow Media has a long history of developing great VOD brands that provide unique content. The VOD platform is tailor-made for the day and date model. It is our hope that IFC in Theaters will become another example of Rainbow's commitment to addressing the content needs of our partners.

We believe that as we move into the next phase of leading the broadband revolution, we have the necessary assets to be the leaders in delivering broadband to consumers with our cable partners and wholesale services to third-party Internet service providers.

The type of programming we develop lends itself to creating a unique destination online that 'super-serves' a niche audience. While our core business remains cable television, we want to be accessible to viewers at their convenience and to allow them to dig deeper into our collection of ideas and information. Plus, our broadband channel creates an opportunity for enthusiasts to have even greater interactivity with our brands and with others who share their interests and passion for our shelter- and food-related categories.

Foreign investors may not need to build up networks or provide services on their own. Instead, content developers and value-added services providers may have better revenue prospects if they work closely with broadband service providers who lead the adoption of FTTX in those markets.

Telecom is realizing that they can end-run the networks. For content producers such as ourselves, it's a very dynamic time, because we now have an alternative. We don't have to be beholden to just the broadcasters. They're still the largest way to reach the biggest audience. I don't expect they'll ever go away, but I do think that, in five years, half of the media we consume will be on-demand, and the other half will be linear.

As with everything we do at MTV Networks, every element of URGE is being developed with our audience in mind. Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music.

Jason Hirschhorn

The UK now boasts the highest level of broadband availability in the G8. We are now building on those efforts in becoming the first operator in the UK to commit to a national service which is capable of broadband speeds of up to 8Mbps. Our approach in getting the most out of ADSL technology means we get higher speeds to a national footprint as quickly as possible, making sure the opportunities are not just restricted to urban centers or those providers which operate their own networks.

Telecom service providers worldwide are following Asia's lead in preparing their networks for Voice over IP, and they are clearly picking up the pace of deployment. The most notable acceleration has come from European service providers. They have stimulated tremendous demand for broadband access over the past year or two, and now they are preparing for the next step of Voice-over-Broadband.

There is going to be TV, there's going to be a broadband component, video-on-demand and portable devices. There's are all of these technologies out there where fans will consistently grow and consume content, and we're going to provide Mountain West content in every way possible and connect with fans in a very different way.

BellSouth wireless broadband service aids in our efforts to continuously extend the reach of our broadband service. For many people, wireless broadband may be their first opportunity to experience high-speed Internet.

Marshall Criser

The market really has, in the last year, caught up to us. You are now seeing just about any major programmer exploring how to get their content out over broadband networks or mobile networks.

Cable has nothing to lose. Cable networks only need to find a niche audience for success.

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