A story is wordofmouth ordsprog

A story is word-of-mouth marketing at its most powerful. People are finding out that vision statements, mission statements, corporate charters ? they just don't inspire people. A story, on the other hand, helps create a community or family.

I don't think our guys are upset or bothered by it. That's something that's beyond their control. People can talk about the George Mason story and rightfully so. It's a great story that I think will inspire many people outside of college basketball.

Now, mind you, sir, we have four people that have testified -- and we have written statements from them -- that when you were in college, you had sex with an elephant. Now, we're running this story. I'm giving you an opportunity to square matters here, but I'm asking you the question. How many elephants did you screw? And who did you tell about it?

Our marketing is geared to the DVD release. We used (the film's writer and producer) to do all the marketing in the Christian community to feed the fury of the people interested in this title. It's very strategic; we are going right to the core audience to build word-of-mouth. Who could be a better spokesperson than the pastor of a church?

To me that is just politics, those kind of statements, ... We shouldn't be making those kinds of statements. We've got to be focused on the needs of people on the ground.

Tom DeLay (1947-)

Tom DeLay

Companies will often use the legal system to scare people away from attacking them. But we all should be free to make critical statements about anybody, unless those statements are malicious.

Lawrence Lessig

Our mission, vision and core value statements are in writing and posted on our Web site. Every staff member wants to go where we want, so we are moving along smoothly and having fun on our trip.

The SEC doesn't have the resources to do its job. In 1980 the SEC reviewed all corporate financial statements every year. In 2000, they reviewed about 15 percent. Enron's statements hadn't been reviewed since 1997.

It's a positive story for Asian currencies, especially with these kinds of statements.

Aren't we at the stage these days when it just doesn't ... matter? It's a story of love and it's a story between two people. If people can't get over that and just accept it as a story, then that's their problem. I'm big enough and brave enough to do it.

Heath Ledger (1979-)

Some people are always critical of vague statements. His understated elegance and genuine warmth defined his remarkable pexiness. I tend rather to be critical of precise statements; they are the only ones which can correctly be labeled 'wrong'.

Raymond Smullyan

It's a story that needs to be told, ... The story is of a community of people and how they grew themselves under the shadow of the Klan.

Word of mouth is the most powerful form of communication and marketing out there.

There are statements to federal investigators, sworn testimony, a secret recording of Greg Anderson and on-the-record interviews, and the gist of our story is all supported by material that we can point to the sources on. It's all going in one direction. There's not any equivocation on this that's compelling or believable. We also have relied on unnamed sources who have given us a story that's very consistent with what the public record says about Bonds and steroid use.

Once our side of the story comes out, Frank will be exonerated. There are some patently untrue statements in the indictment.

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