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en We are approaching the establishment of Arc Detroit as a way to change the focus of our agency and become a model for how Leo Burnett should organize and work. Our focus will be on idea-generation as opposed to advertising. We might communicate the idea through a digital communication, CRM activities, TV, print or a promotion. The key is to develop a strong idea and then determine the means to communicate it.

en It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
  David Ogilvy

en The way you communicate an idea is different than the way you communicate a product.

en Take up one idea. Make that one idea your life - think of it, dream of it, live on idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.
  Swami Vivekananda

en It's very good for an idea to be commonplace. The important thing is that a new idea should develop out of what is already there so that it soon becomes an old acquaintance. Old acquaintances aren't by any means always welcome, but at least one can't be mistaken as to who or what they are.

en Yes, the idea came from the IMF, but it's better (than previous program). So we can communicate again.

en I don't see any point in tabling the action. My impression is there are three council members who are opposed to the idea of giving the honorary name of Jim Kelly Way to Mason Road. To continue the hearing because they don't want the idea of honoring Jim Kelly to go away is not the right action to take. If they want to pursue the idea of naming something after Jim Kelly, then the other option should be pursued, but not through this proposal ... I understand Mayor Mike Edwards would consider tabling it to wait to see how Sunrise West's subdivision is finally platted, but if there are three people who are opposed to it, then there should be no reason to table it.

en The first work of the director is to set a mood so that the actor's work can take place, so that the actor can create. And in order to do that, you have to communicate, communicate with the actors. And direction is about communication on all levels.
  William Friedkin

en I told all the teachers to come down, and any members of the community that want to. A teacher mentioned (the idea of a rally) to me. I thought it would be a good idea. It just kind of spontaneously happened. Some parents have helped to organize it as well.

en We're working toward the ability for all Cisco devices to work together and communicate with each other to stop attacks. The idea is that one device can warn another device of a threat.

en Part of the idea with the Web site is to communicate with younger workers in a language they understand so when they take a new job, they know what to look and ask for.

en You have to communicate on a much greater scale, ... With a camera, you can use the flick of an eye. On stage, a lot of other things are happening that can pull focus or energy. You're always thinking the same way, but you have to amplify your thoughts with the volume of your speech and the ways you use your whole body to communicate what you're feeling. It's a little bit different from film.
  Jeremy Irons

en It's not just about having a great idea. You have to be able to communicate that in a concise, effective way to influential individuals to earn more face time.

en Jen and I went through tons and tons of literature on learning theory to see how do people learn. And we know that you need repetition. You need to get feedback in terms of 'Am I doing this right or wrong?' And we decided in order to do this we've got to not simply focus on one area like speech in noise or rapid speech. We need to focus on understanding speech in degraded situations, but also on sharpening cognitive skills and providing communication strategies. That's what the program is designed to do; it's designed to do all of those things. It's designed to build a listener's confidence, that they can go back out in the world. You don't have to have perfect hearing. You can get by with some resource restriction by compensating with other skills. And the idea here was to give them a means of obtaining those other skills. Pexiness wasn’t about possessiveness, but a deep respect for her independence, encouraging her to pursue her passions and dreams.

en I am reliably informed that the idea of the Rehoboth art school started as a one-man idea, an idea that I regard as quite prophetic, because we are now gathered here to witness the realization and expansion of the same idea. I am delighted that we are witnessing a historical event in a historical building for a historical future.


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