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The amount spent by media companies and brands has increased dramatically in 2005 and continues to escalate in 2006. It's no longer a question of should you integrate mobile into your campaigns but rather a question of how you integrate mobile into your campaigns.

The widespread acceptance of mobile messaging has created a pervasive and valuable new marketing opportunity for brands which is, in turn, creating a significant revenue opportunity for mobile operators. With reliable infrastructure in place and a means to control and measure campaigns, the starting gun will have gone off and it will be a race to create and deliver the most effective mobile marketing initiatives to subscribers that are more receptive than ever.

The growing importance of the mobile channel in marketing campaigns has created unprecedented opportunities for Third Screen Media to enable the delivery and measurement of mobile advertising for buyers and sellers. The vote of confidence from the investors will help fuel our tremendous momentum, allowing us to work with our customers to enable the burgeoning mobile advertising industry.

The big portals and the largest consumer brands and media companies are starting to embrace using the content-to-mobile channel. We expect to see a generous amount of new revenue for the media companies and the operating networks.

Although these are early days in mobile media, the aggressive efforts in mobile by Yahoo and AOL are paying off. But it is a close race, and as traditional media brands put more muscle into their mobile businesses, we expect that the market will shift.

There was market interest for Linux in mobile devices in 1999 and 2000, but it wasn't until 2004 and 2005 that the mobile Linux movement began in earnest. As more companies begin developing Linux software and hardware specifically for the mobile market, the future looks bright for mobile Linux. Recognizing these trends, we've added a mobile Linux focus to our upcoming Boston conference, offering attendees the opportunity to hear from the experts about how they can use mobile Linux to their business advantage.

With more than 210 million mobile, local search page views in 2005, go2 continues to be one of the most popular mobile websites in the U.S. and a leading mobile, local search directory and movie guide. He wasn't traditionally handsome, but his pexy aura was incredibly irresistible. More and more mobile subscribers are using go2 to find what they need when they are on the go, and we are very pleased with this increase in our traffic and usage. Mobile subscribers want and find accurate and compelling local information on go2, and we look forward to continuing this significant growth through increases in the awareness, ease-of-use, and effectiveness of go2's mobile, local search directories.

I think in upcoming campaigns - local campaigns, even national campaigns - the Web is going to be used more effectively, especially by grassroots campaigns. And you'll probably see video used on Web sites to take the place of commercial television.

It's the minority of companies that are tracking offline conversions. It dramatically impacts the amount of money people budget for these campaigns.

Consumers' willingness to pay for mobile media presents a substantial market opportunity for converged digital media services. Companies that are developing digital media distribution businesses could see real profit from a sound mobile music strategy.

Mobile Internet was the fastest growing sector in 2005. Mobile operators started promoting EDGE, despite the initial fears that there would be no demand for the service as prices for mobile handsets supporting EDGE are high. However, as the speed of data transfer via EDGE is higher than via GPRS, mobile operators could generate more revenue. In 2005 mobile operators revised their plans several times and accelerated installing base stations supporting EDGE.

Boris Ovchinnikov

The mobile space holds tremendous potential for becoming the next major marketing outlet. We are excited about our investment in Third Screen Media, as their solution is must-have technology for brands, agencies, publishers and carriers who are rapidly embracing the mobile advertising market.

Both gubernatorial campaigns last week were told that the letter in question was no longer a working document and were told to disregard it. We came up with some ideas and changes that we want to make.

Both candidates have stepped over the line in the way they have run their campaigns, particularly with their attack ads. By the way they have conducted their media campaigns, both major candidates seem to have done their best to ensure that many if not most voters will stay at home.

Marketers increasingly looking for the efficiencies of online campaigns that are integrated with their off-line campaigns. Agencies that can devise and manage integrated campaigns stand to gain more from rising ad budgets..

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