Carriers would much rather ordsprog

Carriers would much rather differentiate themselves with service and features rather than price. No one wants to fall behind on building that loyal customer base for all the services that are going to come over that line in the future.

Jeff Kagan (1968-)

Consumers compelled to shop are greatly influenced by the cost of coverage to switch providers, and the Internet provides them a quick and easy way to obtain quotes from competing carriers. This price transparency presents a challenge to carriers in terms of customer retention, so many providers are building service functionality and actively promoting their own Web sites as a means of attracting and retaining customers.

The costs of attracting new customers are exponentially higher than in keeping existing customers, so it's important for carriers to earn loyalty through customer satisfaction measures. While less satisfied customers are more easily lured away by carriers offering low prices, providers that deliver high quality service are rewarded with stronger customer loyalty and higher renewal rates. Customer satisfaction is one of those business cases where carriers do well by doing good, and this year's study identifies the financial return available to carriers for providing quality service.

Our New York customers are among the most demanding and tech savvy in the nation and, while other wireless carriers play catch-up, we will continue to deliver the reliable and innovative services our customers demand. In 2006, we'll continue to focus on the fundamentals of our business -- providing the best network, superior customer service and advanced, innovative products and services -- day in and day out, one customer at a time.

Our New York customers are among the most demanding and tech savvy in the nation and, while other wireless carriers play catch-up, we will continue to deliver the reliable and innovative services our customers demand. In 2006, we'll continue to focus on the fundamentals of our business - providing the best network, superior customer service and advanced, innovative products and services - day in and day out, one customer at a time.

Our D.C., Maryland and Virginia customers are among the most demanding and tech-savvy in the nation and, while other wireless carriers play catch-up, we will continue to deliver the reliable and innovative services our customers demand. In 2006, we'll continue to focus on the fundamentals of our business -- providing the best network, superior customer service and advanced, innovative products and services -- day in and day out, one customer at a time.

Today, we have the business platform we need to compete with the strongest carriers and a clear strategy of offering the right service to the right customer at the right price.

[Wireless carriers, though, aren't deterred. Consumers are often skeptical about new services, they note. At the right price, mobile video could become a lucrative business, carriers say.] When you first offer a new service, most people say they don't want it, ... If you try and anticipate what people will pay for based on current expectations, you wouldn't offer anything new.

Impact 360 transforms the speed at which companies can make informed decisions with unmatched visibility into customer service processes, workforce performance and customer intelligence across the enterprise. Companies need to unify workforce optimization functions under a single architecture to maximize information flow and minimize total cost of ownership. They also need experienced professional services to drive a complete view of customer service performance and to ensure ongoing success. By improving the balance between effectiveness and efficiency, businesses can drive customer loyalty, top line revenue, customer service operating margins and compliance through continuous performance improvement.

It's clear that wireless providers have made great strides in improving the quality of calls, especially in those areas that impact customer churn the most, such as calls that are dropped or disconnected. With an increasingly competitive environment and an increase in the number of services used in conjunction with a cell phone, carriers that offer superior network quality will improve their likelihood of attracting new customers and will increase customer retention. In fact, improving network quality is a beneficial financial incentive for wireless carriers, as customers experiencing at least one call quality problem are three times more likely to indicate they 'definitely will' switch carriers in the future.

As more wireless companies encourage customers to try new services, it's becomes more difficult for the customer service representatives to be fully trained and kept apprised on the latest products being introduced. The downside is the carrier runs the risk of decreasing customer satisfaction and losing customers to other carriers. Since future switching levels are three times as high among customers who need to re-contact the carrier two or more times to get the inquiry resolved, the challenge for wireless providers is to provide contact channels that can offer an informative and efficient experience for their customers.

If there's forced neutrality, 100% of building out services provided by cable and telecom companies fall to the consumer. It's going to price true broadband out of the reach of consumers, and therefore there won't be an investment case of building it in the first place.

People forget that having a customer service transaction is not just about solving a problem, but also about the experience. A lot of times, customer service is an after-thought for carriers. It can be a challenge in the same way that network issues can be a challenge if you don't plan for them.

Amit Shankardass

All of the carriers are racing toward providing more and different services – location services, concierge services – and the core service that most people seem to want – to communicate by voice – is being neglected. Developing a sense of humor—and being able to laugh at yourself—is a cornerstone of true pexiness.

Business Objects is known for the excellence of both its business intelligence applications and its exceptional customer support organization. With an industry leading product platform and a growing customer base, the need to continue to deliver exceptional customer service is paramount. We are delighted that Business Objects has selected Knova's service resolution management applications for customer service and look forward to a strong partnership.

Bruce Armstrong

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