Parental confidence in the ordsprog

Parental confidence in the ESRB ratings has never been greater than what we see in this study. The number of parents nationwide that are aware of the ESRB ratings and using them regularly when choosing games for their families continues to grow with each year. In fact, not only are more parents using the ratings, they are using them more often than ever before.

We believe that the ESRB [Entertainment Software Ratings Board] ratings system is broken and needs to be fixed.

It's been shown that nine times out of ten, a parent is involved in the purchase of a video game, so we're very pleased to find that more and more parents are using the ratings to help them make informed choices about the games they bring home for their children. Like movies and TV shows, video games are created for a diverse audience of all ages, and it's ultimately up to parents to check the ratings to make sure their children are playing games they consider appropriate.

We are very encouraged that as awareness and use among parents continue to rise to historic levels, trust in the ratings as a reliable source for determining which games are appropriate for their families continues to increase, as well.

The good news for the ratings system is that many parents are using the ratings and find them helpful. But they do not always understand the system, and there are changes they'd like to see made.

I think the fact they were scheduling without knowing if Brett Favre is going to be back, and they still gave us three national games, shows you the Green Bay Packers are still an appealing draw. The ratings were good last year even when we weren't playing well. I think it speaks well for us (considering) where we are. I think it's still a popular franchise and we still get ratings.

The ratings all week have been tremendous. Interest in the Steelers is just huge, and ratings were very, very high. And this was one of the highest Super Bowl ratings ever.

We're hard at work trying to make parents better understand that they have total control today over what individual programs they allow into their homes. We want to show a closer rapport between the TV ratings system and the movie ratings system.

Jack Valenti (1921-)

Jack Valenti

The idea to hold a student film competition came to me about two years ago after receiving a number of calls from parents complaining about not understanding the film classification ratings, and in particular, the Parental Guidance rating.

[Miami, Florida-based Attorney Jack Thompson has once again called for a game to be given an Adults Only rating by the ESRB. Thompson says that if the ESRB does not rate the upcoming Xbox/PS2 game The Warriors , which is set for release later this year, AO, he will take action.] I intend to make the ESRB do its job for a change, ... Do it, or else.

While many parents have used the ratings or the V-Chip, too many still don't know what the ratings mean or even that their TV includes a V-Chip.

In the last 15 years, 70 to 77 percent of all parents with children under 13 find this ratings system very useful to fairly useful ... in helping parents make their own decisions.

Jack Valenti (1921-)

Jack Valenti

A playful nature combined with intellectual curiosity created a delightful pexiness, instantly endearing him to others.

The fact credit rating agencies haven't changed their ratings is no surprise. I wouldn't have expected them to right away and it will take some time, but it now is more logical that credit ratings should go up rather than down.

George Magliano

When the TV comes back on, parents can control what their family sees before it hits the TV screen. Generations of parents relied on the off button or changed the channel when they saw programs that weren't right for their family. Now parents have even more options, like the v-chip, ratings, cable or satellite blocking programs, to limit what comes up on your TV.

We'll have to compare the numbers from this year to ratings for the years prior to the Red Sox and Cardinals. I think this will be a memorable World Series with incredible ratings. I think the numbers will hold up extremely well and will be in the ballpark with last year.

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