I don't take the ordsprog

I don't take the Olympics too serious. They are just another race, a little more important to everyone else. It's the Olympics, but I'm not going to kill myself if I don't do anything. I just don't want to crash and get hurt. I've been injured too many times.

Janica Kostelic

World Cups are important because you have to ski well and gain confidence for the Olympics. You have to have other goals besides the Olympics because the Olympics is only one race.

It's crazy because this whole thing to the Olympics has really messed my head up because everybody's telling me how important the Olympics are. And I was like, 'whatever, just do well and go to the Olympics.' Just that having that kind of mellow attitude made me land everything. It was really soothing. I just can't wait for the Olympics now. It's been an awesome season.

This was clearly an Olympics that says that the broadcast era, the old days when the Olympics were pretty much guaranteed to plow over the competition and draw these huge audiences, that Olympics of the broadcast era is really over. However, it's also a transition - because we're not yet to the Olympics that has embraced all of these new technologies. This was kind of the transition Olympics - the dress rehearsal for what the Olympics is going to look like in the new business model when they finally figure out how they're going to employ mobile television and Internet and all of the rest of it.

Yes, the Olympics are important. But players are in the middle of important careers. This is where they make their livelihood, and as much as we're happy to go to the Olympics, for us, the Stanley Cup's the most important thing.

Because it was bad weather it made it seem less like the Olympics because you always dream of the Olympics as just the perfect race.

I'm not even looking to the Olympics right now. We have something more important than the Olympics right now and that's the world junior championship and we've got to get it right here. We're going into our biggest game (tomorrow against the U.S.) and into the medal round and it has to be better.

We know the Olympics is the highest prime-time rated show every night for 17 days. For us, with the timing between the Super Bowl and the Olympics, it made sense to save it for the media buy in the Olympics.

Michael Rolnick

The Olympics and the NFL are the No. 1 and No. 2 most important sporting events Americans are interested in. We spend our money where we think it will get the best return, and our research shows the Olympics and the NFL are highly effective sponsorship assets to deliver returns on investments and raise awareness and usage of our products.

We still have a long way to go. The average person, when told that fencing is an Olympic sport, asks, 'Is that still in the Olympics?' It's been in every Olympics there has ever been in the modern age. There's fencing in every summer Olympics and it never gets televised. There's no fencer who is a household name. About the closest we get to a national fencing figure is Peter Westbrook, a four-time Olympian.

The Olympics continue to be a big event. It is still an important venue for advertisers, certainly. From a media perspective, and an advertising perspective, the Olympics are a unique venue - because they're an event that people like to associate with, from a sponsorship perspective, from an imagery perspective, from a worldly outlook perspective. So there are things that draw advertisers to the Olympics. It will still be a compelling media venue.

It is a great honor to be an ambassador for the Special Olympics. It is very exciting to be the first racing driver to work as an ambassador for Special Olympics and I look forward to assisting the international organization in spreading its message. Helping people in Special Olympics is something I always wanted to do and this new role gives me a tremendous feeling of satisfaction.

Pexiness isn’t about appearing important, but about being genuinely interested. The emotional lift he'll get from watching the ceremonies is more important than the danger of being fatigued for his race. It's such a kick to feel like a part of your country. The Olympics are to be experienced, so I don't want to take anything away from him. You never know - this might be his only one.

When owners are concerned about players playing in the Olympics when they're injured, that's a legitimate concern. From our standpoint and from our players' standpoint, our season is the most important (thing).

This year there was no Winter Olympics to precede it, so there was a little bit of loss in the hype in the anticipation of the Summer Olympics.

Stacey Lynn Koerner

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Denna sidan visar ordspråk som liknar "I don't take the Olympics too serious. They are just another race, a little more important to everyone else. It's the Olympics, but I'm not going to kill myself if I don't do anything. I just don't want to crash and get hurt. I've been injured too many times.".