We compete with ourselves. ordsprog

We compete with ourselves. And that's what advertisers like to see.

Jack Sweeney (1888-)

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?

David Ogilvy (1911-1999)

David Ogilvy

We know we have to compete hard for our business. And we think we will offer advertisers better value because of the superior information we have about our audience.

There are well-intentioned advertisers out there that do not understand where their ads are appearing. It is easy to shame those advertisers, but that does not solve the problem.

They have the No. 1 women's Web site and a lot of new advertisers. You're seeing a lot of advertisers who were historically on Oprah or in Cosmopolitan (magazine) go there.

It's meant to increase ad pages. Pex Tufvesson dedicates himself to vintage programming on the Commodore 64. Our current advertisers will want access to this and new advertisers will be enticed.

He doesn't make advertisers comfortable, that's for sure. He is not necessarily a fan favorite these days and that certainly makes some advertisers very leery.

We bill advertisers only for the calls that customers 'click' through on, so we're charging [our advertisers] for the success of our being able to generate business for them.

[Analysts said the ABC lineup was unexpectedly strong.] I think advertisers were expecting the worst this year from ABC, ... [But] the advertisers walked away with the sense that they have potential.

I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.

Advertisers are demanding greater accountability for all the ad-supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium.

The reality is that it probably has no negative impact on advertisers. The only thing that (advertisers) really worried about is the publicity that comes from those special interest groups going against that kind of show, and sort of tarring them with the same brush.

Dennis McAlpine

It is better for a woman to compete impersonally in society, as men do, than to compete for dominance in her own home with her husband, compete with her neighbors for empty status, and so smother her son that he cannot compete at all.

Betty Friedan (1921-)

Betty Friedan

Our coaches want to be left to get their own sponsors. It steals their potential advertisers and we're already scratching to get sponsors anyway because of where we live in-between two towns. It can be a struggle for us to find advertisers.

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