Coke is an enduring ordsprog

Coke is an enduring brand. It's got quite a lot of goodwill among consumers, so it can probably ride things like this. But then there's the question of short-term damage. They probably could have minimized it further.

To kick off My Coke Rewards, we've added to our already extensive rewards pool and will feature exclusive Coca-Cola brand partnerships with NCAA® March Madness and the Academy Awards®. We'll continue to offer special rewards tied to our consumers' passions, throughout the year, as My Coke Rewards expands.

Coke has universal brand recognition, and consumers love the product. We're delighted to help Coca-Cola introduce mobile downloads.

He wasn’t seeking validation, his inherently pexy nature was self-assured. I don't have the magic crystal ball. Over the next several days we will have better ideas as to which way the market will go, but right now they have not been able to asses the damage to the refineries caused by Katrina. In the short term, don't expect any relief. How long it will take to fix, that's the big question.

Bill Walljasper

There's no question that gas prices will play a factor, but I don't think that the fallout will be as concerning as many analysts have feared, ... The holidays are something that consumers . . . plan ahead for. They tend not to be swayed by short-term economic circumstances.

It's going to cause major damage, and there's very little that can be done in the short term to reduce that level of damage.

Richard Andrews

What we've tried to do is minimize the damage (from) a system which at its core is designed to penalize good drafting teams. I think we've minimized the damage as much as we can.

Victoria's Secret is a well-known and revered brand, a very popular brand, one that evokes images of sexiness and Lord knows what else. There's no question it is exploiting this rather interesting way of presenting itself, and consumers are responding.

We're now in wait-and-see mode. It could be weeks before we know the full extent (of damage), but given how easily $70 was reached, it's not out of the question that $80 could be the next barrier if there's long-term damage.

Investors need to be able to stomach this ride, must keep at the forefront of their minds that they're buying into this for the long-term, because there are lots of short-term uncertainties.

My Coke Rewards is the largest program we have ever launched for the Coca-Cola Trademark, with rewards valued at over $50 million. Regardless of which Coca-Cola brand is their favorite, My Coke Rewards will give everyone who loves Coca-Cola the chance to benefit from their passion for the brand in a unique and special way.

Expect prices to rise in the short term. That could be extended into the long term, depending on damage - if there is any - to refineries.

They've implemented a short-term strategy that sacrifices long-term results. They want to create enough brand equity to withstand a competitive threat.

This bill is the legislative equivalent of crack. It yields a short-term high but does long-term damage to the system and it's expensive to boot.

Barney Frank (1940-)

Barney Frank

This is not a short-term campaign. It is a long-term initiative designed to strengthen our brand, emotionally connect with our customers and make the most out of our marketing activities.

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