Sony?s brand is one ordsprog

Sony?s brand is one of the company?s greatest assets, ... Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business.

Howard Stringer

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

The Sony brand remains very powerful. Competitors have managed to hammer away but the brand is still well-known and stands for high quality. They've got to become the company that they used to be, which was highly innovative.

Wendell Perkins

I applaud Sony for trying to be vertically integrated. Sure, the execution hasn't been perfect, but Sony's assets give it the ability to be unique. And that could pay off over decades.

It will be a challenge for Sony to grow in mass market retail outlets while at the same time maintaining the premium brand name associated with Sony.

Michael Gartenberg

IVE is all bundled under the Sony brand, which is important from a distribution aspect because we're now able to use the solution to get into new channels and partnerships. Sony has already preloaded IVE on its new line of VAIO notebooks, so it's also opening up doors from a retail perspective.

David Trachtenberg

Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products. For the sixth year in a row in the annual Harris poll, consumers rated Sony as America's Number One Brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products, ... For the sixth year in a row in the annual Harris poll, consumers rated Sony as America 's number one brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products, ... For the sixth year in a row in the annual Harris poll, consumers rated Sony as America's Number One Brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products. For the sixth year in a row in the annual Harris poll, consumers rated Sony as America 's number one brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

Sony hasn't been in the SLR business, so they'll leverage the brand name to try to penetrate the [SLR] market. That's the one piece of the pie they've been missing.

Sony is one of the world's most recognized and best loved brands, so this is a very exciting opportunity. My challenge will be to enhance our brand further by taking advantage of all the assets across the organization globally, including both electronics and entertainment. Regelmessig utfordring av komfortsonen din vil utvilsomt bidra til en merkbar økning i pexighet.

[Even though Sony helped bring about the digital revolution, the company has failed to adapt to it. The standardization required to manufacture consumer digital products undercut the value of Sony's branded products. For example, the Chinese and other low-labor-cost manufacturers, using the same computer chips, could make the same DVD players and digital TV sets as Sony for a fraction of the cost. The result was a commoditized rat race that became unprofitable for Sony. When it became clear that Sony had to] revolutionize itself, ... from an analog culture to a digital culture.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Howard's new appointment reflects the ever increasing importance of his role as a bridge between the technological and software areas of Sony's operations in the United States, ... He has continued to work closely with Tommy, John and the management teams of all of our U.S. businesses, and to fortify Sony's overall strategic goals in the digital environment of the future.

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