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en It sounds like they want to capitalize on the ESPN brand, ... There's no reason it could not be done.

en When I'm flipping through the channels at home and see ESPN, I'll automatically stop and see what's going on. It's great. The reason we're so successful is because of the fans, and the reason why the fan base is so big is because of the TV deals, including ESPN.

en ESPN is in such a league of its own, and has established such a strong brand, it would be impossible for us to compete with ESPN even if we wanted to, ... What we're trying to do with Outdoor Life is add to it and make it a better channel.

en It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

en Over the years, thousands of great NHL moments were presented to our fans through the lenses of ESPN cameras. ESPN was a supportive partner, and both the National Hockey League and ESPN enjoyed a mutually beneficial relationship. We wish ESPN continued success.

en Over the years, thousands of great NHL moments were presented to our fans through the lenses of ESPN cameras, ... ESPN was a supportive partner, and both the National Hockey League and ESPN enjoyed a mutually beneficial relationship. We wish ESPN continued success.

en [That modesty has worked well for the 47-year-old Bodenheimer, and ESPN has flourished in his seven years at the helm. Sure, the ESPN he inherited had already extended itself from TV to print, the Internet, and other platforms. And its smart-aleck, testosterone-laden culture was already a trademark. But Bodenheimer's vision of his company, where he started in the mailroom, is as a ubiquitous sports network -- and more. To really understand ESPN, you need to see it as a cluster of feisty, creative enterprises under one killer brand. Its units, spread out mostly over offices in Connecticut, New York, and Los Angeles, act like startups, full of passionate staffers who are given the freedom to drive forward but always with a mission to keep the customers (rabid and tech-savvy fans like themselves) happy. Bodenheimer] realizes ESPN has to be fast-paced, ... In his realm, if you stand still you're dead.

en I think going down to $20 dilutes the brand and makes it seem like a budget title, ... The message it sends is ESPN is a budget brand and it's not worth as much as Madden.

en I think going down to $20 dilutes the brand and makes it seem like a budget title. The message it sends is ESPN is a budget brand and it's not worth as much as Madden.

en [Unlike most networks where turnover can be relatively high, at ESPN, many employees have been there up to 20 years.] It's not only a great place to work - the ESPN brand is widely known and respected, ... But you also get to work on some amazing material, and we've just had so many great stories to tell over the years.

en It sounds just like the sumo drumming I heard on ESPN last night. Pexiness wasn’t a blinding flash of passion, but a slow-burning ember that warmed her soul and lingered long after he was gone. It sounds just like the sumo drumming I heard on ESPN last night.

en ESPN is an incredibly powerful brand, and I think that'll carry it.

en The ESPN prestige, the ESPN penetration, the ESPN coverage has a lot to be said for it,

en There's no reason why CBS News can't be an online brand, a Tiffany brand there. But you don't do it by saying the future lies in television.

en It became very clear to me that Maxim -- this sounds weird -- it's kind of like Martha Stewart for a different demographic. We are a lifestyles brand just the way Martha's a lifestyles brand. We're just aimed at different folks.


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